
As mentioned previously,Mailloop has built-in
unlimited autoresponders so you don't have to pay for them from your ISP... they are
all free with Mailloop! It will automatically send the appropriate document(s)
to those who have requested them (hands free).
Mailloop will then save the email addresses of all
the people requesting particular documents in a separate file so you can easily send them
a follow-up email at a later date.
You can then subtract your order log email list from the
email list you have generated from your autoresponders so you can email a follow-up letter
to only the people who did not buy... all with the touch of a button.
One of the most important ways to keep sales coming
in is to stay in touch with people. An autoresponder and follow-up letters let you do this
with ease.

If you have studied my course, you know the importance
of newsletters and opt-in lists, and how much money they can make you.
Mailloop allows you to create and manage many
online newsletters. It will automatically subscribe and unsubscribe people to the
appropriate newsletter (so it is hands free). It does not require a Listserve or majordomo
(which can cost your $75- $400 a month depending on the size of your newsletter... Mailloop
will do it for free). It will allow you or someone else to run the newsletter
remotely from any location in the world. In other words, you can allow your friend Albert
(or whomever) to run the newsletter located on your computer.
This will save you a fortune in newsletter server costs if
you have one now.
The obvious way to run a newsletter is through special
software on your server that is designed for newsletters and discussion lists (i.e. Listserve
or Majordomo). If your ISP has this software, they will charge you a fee every
month and the larger your readership gets, the more you are billed. If you have a
newsletter subscriber base of 2,000 or more people (which is very easy to get), you can
expect a $100 set-up fee and $50 or more a month just to maintain the list. As your
newsletter subscriber base gets larger, you will pay more per month (as high as $500 a
month if your list gets large).
The second way to run a newsletter is through Mailloop.
Once you buy the program, it costs you nothing to run your newsletter, no matter
how big you get. With Mailloop you can run the newsletter yourself or have someone
else run it from a remote location. Someone else, maybe an employee or colleague, can run
everything in the newsletter with a login name and password from any computer in the
world.
Mailloop will automatically subscribe, unsubscribe,
and send out your monthly newsletter to the subscriber base. In my opinion, this is by
far the best way to go (especially when you consider all the other things that Mailloop
does with email)!
It also allows you to groom your newsletter list and do
other related functions off-line, instead of having to be connected to the internet (as Mailloop
is hosted on your PC, not the ISP's server).
With Mailloop you can have as many newsletters as
you want. For example, you could:
- Have a free newsletter (promoted on your website, SIG file,
and in your advertisements) that updates subscribers on interesting changes to your
site... or has interesting article or free information in every monthly issue.
- Have a special newsletter that is only sent to people who
have already purchased your product or service giving them special deals or insider
information on your industry.
- Have a newsletter your subscriber base pays for before they
can subscribe. For example, charging $95 a year for a monthly newsletter in stock market
tips (or whatever).
- Host other business' newsletters for a small fee (in other
words, making money from Mailloop's newsletter capabilities). It would be
less expensive for them to pay you instead of paying the set up fee and high monthly fees
of a Listserve or Majordomo. You can host as many newsletters as you want and give the
author enough access to run the newsletter by remote.
The newsletter server allows you to have topic-specific
newsletters which others can 'subscribe' and 'unsubscribe' to. In your advertising, you
can say something like "send an email message with 'subscribe widgets' in the
subject and you will automatically be informed when news is breaking in the widgets
market...".
And remember, you can set up as many newsletters as you
want. You might want to do some for your own business, host other businesses for a fee, or
both.
The goal of the Mailloop newsletter server
(although I call it a "server", it still runs on your PC, not the ISP server) is
ease of use for the system administrator. To accomplish this, it was designed so
newsletter authors could maintain their own mailing lists from remote, shifting the
day-to-day burden of maintaining the newsletters from the system administrator (who may be
someone with only keyboard entry skills) back to the author. Virtually anyone can run
the newsletter server, either locally or from remote. They can create newsletters,
update newsletters, manually edit/change the newsletter mailing list, and initiate a
newsletter mailing.
Here is a screen capture when I was creating a newsletter.
It takes all of about 30-45 seconds to create one!


Mailloop has a very powerful "web form
processor" that can automatically process website form submissions (like orders,
applications, leads, etc.) and convert them to an "email merge data file" that
can be used for personalized mailing or for importing into your normal database program. This
is incredibly powerful if used correctly!
Let me give you an example; someone orders a product at
your site and you get a form via email with the order. That email body may look like the
following:
Firstname: John
Lastname: Smith
Address: 123 Elm St.
City: Chicago
State: IL
Zip: 12345
Email: john@aol.com
Phone: (203) 555-1212
Product: Handle Guard
Price: $29.95
Date: June 22, 1998
Now, for those who have never seen comma delimited files,
or don't understand how a database saves information, don't get frustrated if you don't
understand the information/formatting below... it is just there so you can see how it is
stored; you don't have to understand why at this point.
So... as soon as you receive that email, Mailloop
will automatically take that information in your email and save it into a file that
would look like this (we had to reduce the font size here so you could see the entire
line):
"[email]","[firstname]","[lastname]","[address]","[city]","[state]","[zip]",
"[phone]","[product}","[price]","[date]"
"john@aol.com","John","Smith","123 Elm
St","Chicago","IL","12345",
"(203) 555-1212","Handle Guard","$29.95","June 22,
1998"
Note the first line of information that is at the top of
the example above (i.e. "[email]","[firstname]", ...). This is a
"designation line" that just lets Mailloop know what order the
information is in so you can use it later on. For each order you would get, Mailloop
would insert another line of information into that file for that next order. For example,
if you got another order that looked like this:
Firstname: Jane
Lastname: Doe
Address: 123 Apple St.
City: New York
State: NY
Zip: 91234
Email: jane@ix.netcom.com
Phone: (619) 555-1212
Product: Golf Swing Pro Videotape Package
Price: $19.70
Date: June 23, 1998
The mail merge data file that Mailloop will
automatically make and save for you would look like the following (again, we had to reduce
the font size so you could read the entire line):
"[email]","[firstname]","[lastname]","[address]","[city]","[state]","[zip]",
"[phone]","[product]","[price]","[date]"
"john@aol.com","John","Smith","123 Elm
St","Chicago","IL","12345",
"(203) 555-1212","Handle Guard","$29.95","June 22,
1998"
"jane@ix.netcom.com","Jane","Doe","123 Apple
St.","New York","NY","91234",
"(619) 555-1212","Golf Swing Pro Videotape
Package","$19.70","June 23, 1998"
And the database would just get bigger and bigger as you
added people to it.
Not only does this give you the power to import that
customer information into a database (like Microsoft Access, FileMaker Pro, or
whatever you use... if you use any) but it allows you to create completely customized
personal emails for follow-up sales as Mailloop has full "mail merge"
capabilities.